Doors for the 2017 Citrus Showcase will open at 7:30 a.m. at the Visalia Convention Center with coffee and pastries available for all attendees sponsored by Valley Packline Solutions. This year’s workshop sponsor is Wollowood USA and landyards will be provided by Sunworks. Workshop Sessions A and B will be from 8:00 a.m. – 9:00 a.m.

  • Workshop A: Farming a Way Through California’s Groundwater Maze. It goes without saying that California’s water policy is broken. The state is a bureaucratic maze of agencies and departments; all implementing overlapping and contradictory regulations under the guise of protecting groundwater.  This workshop will focus on compliance with the Irrigated Lands Regulatory Program (ILRP), CV-SALTS, and addressing drinking water needs; three pieces of the groundwater puzzle where growers and associations like Citrus Mutual can actually have a positive impact.
  • Workshop B: Developing Genome Targeting Technology for Precise DNA Modification sponsored by Citrus Research Board. This workshop discusses the research needed to develop the Recombinase Mediated Cassette Exchange (RMCE) technology as a tool for genome manipulation. Explanation of genetic engineering to generate transgenic citrus plants for a novel trait is detailed. The definition of a ‘Founder Line’ will be addressed; a schematic representation will be provided to demonstrate how these lines will be used to ‘Stack’ genes; and the concept of marker removal will be presented.

From 9:00 a.m. – 10:00 a.m. the Tradeshow will be open for attendees to explore the booths and learn more about the 127 exhibitors at this year’s event. Workshop Sessions C and D will be from 10:00 a.m. – 11:00 a.m.

  • Workshop C: First Line of Defense – Coordinated Area Wide Programs. If the California citrus industry is serious about stopping the spread of HLB then every producer must commit to enjoining the battle on the front line. This workshop will lay out an improved battle plan. Without the ACP, HLB doesn’t move.  The most effective method of controlling ACP is coordinated treatment over wide areas.
  • Workshop D: Office of Field Operations, Agriculture Programs and Trade Liaison (APTL) sponsored by Citrus Research Board. Kevin Harriger is the Executive Director for U.S. Customs and Border Protection office of APTL in the Office of Field Operations and will talk about what is being done in the West, specifically, California, at ports of entry and borders to protect the California citrus industry against invasive pests.

From 11:00 a.m. – 12:00 p.m. the Tradeshow will once again be open. Our Luncheon Program will begin at 12:00 p.m. and will go until 1:30 p.m. This year’s Luncheon Program is sponsored by CalCom Solar and TreeSource. Lunch tickets can be purchased for $30 per person by contacting California Citrus Mutual at (559) 592-3790. Reserved tables of 8 and 10 are available.

  • Luncheon Program – Grower Revenue: Real or Myth? CEOs from four of the industry’s largest marketing firms are on the menu for the 2017 Citrus Showcase Luncheon Program. BeeSweet President Jim Marderosian, The Wonderful Company CEO David Krause, Sunkist President Russ Hanlin, and Sun Pacific CEO Berne Evans will be on the dais discussing dynamics affecting per-acre revenues.  CCM President Joel Nelsen will serve as panel moderator and has promised the conversation will focus on specific topics relative to California citrus in the global marketplace.

1:30 p.m. – 2:30 p.m. will be your last chance to check out the Tradeshow Exhibitors. Workshop Session E (the final workshop of the day) will take place from 2:30 p.m. – 3:30 p.m.

  • Workshop E: Are we Winning? An Evaluation of Industry Efforts to Stop HLB. The Asian citrus psyllid and Huanglongbing continue to be the single largest threat to the sustainability of the California citrus industry. Growers are investing over $15 million annually to keep this devastating disease from infiltrating commercial groves and causing the irreparable damage that has occurred elsewhere in the country and world. But is it enough? Following this workshop, you will be able to answer for yourself whether or not your investment is achieving an acceptable return. Workshop speakers will provide updates on the implementation of industry recommended regulations pertaining to tarping, treatments, and mitigation standards and tell us how well the industry is complying with its own mandates.

You can view the full schedule here.

PAC Raffle Drawing

This year you will have three chances to win a raffle prize! The first raffle item is an extremely popular, easily concealed Smith & Wesson M&P 9mm handgun. The lightweight, narrow grip makes it ideal for both women and men.

The second raffle item is the CZ-USA 12guage over/under shotgun which is perfect for your skeet shooting contests and hunting trips.

The third raffle prize will excite the gun owner wanting to sharpen their skills, the novice who needs to build confidence, and even the daredevil looking for a thrill. Your winning ticket will provide a 2 or 4-day course of your choice at the elite Front Sight Firearms Trainings Institute in Nevada! Choose between a defensive handgun course, a tactical shotgun course, an uzi submachine course, and a practical rifle course. All of this up to a $2,000 value can be yours just by entering into this year’s Showcase raffle!

Tickets are available for $50 by calling California Citrus Mutual at (559) 592-3790. All proceeds will go to the CCM Political Action Committee Fund. You can see photos of the raffle prizes here.

Program Ad

This is your last chance to place an ad in our Citrus Showcase Program. Ads are due Monday, February 6th. You can see the different ad space opportunities here or by emailing Lauren at

Sponsorship Opportunities

There is still time to become a sponsor for the event, so be sure to contact CCM at (559) 592-3790 if you are interested. We would like to thank our current Event Sponsors 2,4-D Research Task Force, Accu-Label, BASF, Crop Science a Division of Bayer, Dow AgroSciences, Farm Credit, Fruit Growers Supply, PACE International, Sinclair Systems, Syngenta, and Valent.

Click here for more information on the 2017 Citrus Showcase Event.