Marketing Archives - California Citrus Mutual

22 08, 2019

CCM Participates in Roundtable Meeting with UC Ag Sustainability Institute and think tank “Roots of Change” about the Future of CA Agriculture

By CCM Staff Writer| 2019-08-22T14:58:00-07:00 August 22nd, 2019|Categories: Citrus Industry, Marketing, Politics, Water|0 Comments

CCM’s Alyssa Houtby recently joined representatives from several agricultural associations this week for a roundtable forum with the UC Ag Sustainability Institute and advocacy group “Root of Change” about the future of California agriculture, the regulatory, political, and natural resource issues facing the industry, and opportunities for collaboration. The forum was hosted by the California [...]

1 08, 2019

Citrus Exports to China and Hong Kong Down Significantly in 2018 and 2019

By Alyssa Houtby| 2019-08-01T14:20:12-07:00 August 1st, 2019|Categories: Marketing, Trade|0 Comments

The International Trade Commission is the agency that evaluates and publishes data relative to trade impacts. It is non-partisan and relied upon by other federal agencies as well as business sectors for “accurate information.” CCM has been monitoring exports to China and Hong Kong since the trade dispute started in the Spring of 2018. The [...]

4 04, 2019

USDA Publishes New Citrus Report – Will Confusion Result?

By CCM Staff Writer| 2019-04-04T21:44:13-07:00 April 4th, 2019|Categories: Citrus Industry, Marketing|0 Comments

According to a March USDA/ERS report, the nation’s citrus crop is higher than the previous season by 31 percent. The report notes that Florida orange tonnage is significantly higher, but once again fails to differentiate between fruit destined for the fresh market versus that moving to juice and other processing objectives. The report notes that [...]

14 03, 2019

Fresh Facts at Retail

By CCM Staff Writer| 2019-03-14T17:37:01-07:00 March 14th, 2019|Categories: Citrus Industry, Marketing|0 Comments

The produce industry’s umbrella entity, United Fresh publishes a quarterly review of what sales patterns are in the produce department. For the 4th quarter, 2018 and the year in total interesting facts emerge for citrus. As a whole, fresh produce sales slightly increased in 2018. While shopping in the 4th quarter, 2018; 98% of the [...]

28 09, 2017

Family Citrus Farmers Face Tough Times

By CCM Staff Writer| 2017-09-28T23:42:55-07:00 September 28th, 2017|Categories: Citrus Industry, Marketing, Pest and Disease|0 Comments

The following article is an Op-Ed written by CCM President Joel Nelsen. You can find the original article on the Growing Produce website. Didn’t somebody once say “It is the best of times and it is the worst of times”? That statement is certainly apt today given what is happening in the California citrus industry [...]

19 01, 2017

CCM and Whole Foods Converse

By CCM Staff Writer| 2017-01-19T23:21:26-07:00 January 19th, 2017|Categories: Citrus Industry, Food Safety, Marketing|Tags: Responsibly Grown Program, Whole Foods|0 Comments

A few weeks ago CCM wrote a letter to Whole Foods regarding their Responsibly Grown program expressing concerns that California citrus would never qualify or be merchandised as “responsibly grown,” creating a huge disservice to the industry. The letter triggered a phone call and invitation from their produce and sustainability team leaders to meet with CCM [...]

29 12, 2016

Moroccan Citrus Production on the Rise

By Alyssa Houtby| 2016-12-29T18:23:22-07:00 December 29th, 2016|Categories: Marketing|Tags: Imports, Moroccan Citrus|0 Comments

Moroccan citrus producers had hoped to fill a quality and quantity void left by Spain as a result of late-season rains, but multiple detections of medfly larvae in exports have once again shut down their citrus exports into the United States. The prohibition on exports was announced the week prior to Christmas and resulted from [...]

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