With the disaster that was last season, there are significant and warranted concerns about how this season will play out. The start of pricing this year was eerily similar to last season and we are now, unfortunately, starting to see prices dip as companies are competing for shelf space.  Is this a repeat of last season? Is this a short-term dip?  What can you expect in grower returns?

These are all very important questions you, the grower needs to be aware of as the season progresses.  It is important for you to contact your packinghouse and/or marketer to get real-time pricing information. Let’s band together to keep the pressure up and make sure we maintain profitability for the grower!