Education and Industry Collaboration at the 2024 Citrus Showcase

Thank you to everyone who joined us last Thursday at the Visalia Convention Center for the 2024 Citrus Showcase, including our attendees, sponsors, exhibitors, speakers, and industry partners. With over 1,000 in attendance, we are thrilled that so many of you came out for a day of education and citrus industry collaboration. Your participation and support continue to make this event a success each year.

The day kicked off with a citrus market analysis from David Magana, Vice President and Senior Analyst at Rabobank. Magana discussed the many factors impacting our markets and the challenges and opportunities on the horizon. Our sold-out tradeshow floor was also open bright and early for networking and well attended throughout the day.

We are particularly pleased with the turnout of our industry luncheon, which once again was a sold-out event. During the luncheon, California Department of Food and Agriculture Secretary Karen Ross gave insight into the major issues facing California Agriculture. She also addressed areas of opportunity and how different agencies are working to tackle the many challenges our industry faces.


New this year was our session with CCM leadership. During this session, CCM Chairman Jared Plumlee, along with each of our committee chairs, gave an overview of what is happening at the board and committee levels and allowed attendees to ask questions. This proved to be a very valuable and engaging conversation among our chairs and growers. The agenda also included many continuing education courses on a wide range of topics such as lemon pitting, fruit flies, California IPM, thrips, and much more.

We would like to thank our generous sponsors for making this event possible, our many exhibitors for taking part in our growing tradeshow, and the JCS Marketing Inc. team for their partnership, which allows us to provide the industry with a higher level of content and deliver an expanded agenda.

We are thrilled with the turnout and success of this year’s Citrus Showcase and look forward to the continued growth of this event in the future. Once again, thank you for your support and engagement.

Citrus Showcase Directory

View our new Citrus Showcase Directory, where you can view and contact our vast network of industry partners. This directory includes all exhibitors from our 2024 Citrus Showcase for your convenience. VIEW DIRECTORY.


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