On Wednesday October 6, 2021, CCM President/CEO Casey Creamer spoke at the Citrus Research Board’s California Citrus Conference. Creamer’s talk centered around defining success for the industry. He addressed the political climate in California and how more involvement, not less, will be critical for the industry moving forward despite the current challenges. Creamer also highlighted the need to for continued advancement towards higher quality standards that will provide the return on investment needed to be competitive in California’s high cost environment.