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(NEW!) 7:30-8:30AM - “Water with Breakfast” 

Featuring Key Note Speaker Felicia Marcus

Join CCM for a little “Water with Breakfast” at the inaugural Citrus Showcase Breakfast, beginning at 7:30 a.m. at the Marriott Hotel, adjacent to the Visalia Convention Center.  Keynote Speaker Felicia Marcus, Chair of the State Water Resources Control Board will discuss the State’s current set of water woes and how the State Water Board proposes to address this crisis without hindering growers’ ability to farm profitably.  Tickets are $10 and seating is limited. (see form below to reserve)

Water with Breakfast Sponsored by:  BANK OF THE SIERRA, COMPAC SORTING, and RABOBANK

Continental Breakfast beginning at 7:30AM in Exhibit Hall is Sponsored by: MARY ROACH INSURANCE AGENCY



A - Fighting Back Against ACP: What We’ve Done and Where We’re Going

In the past four-plus years California citrus growers have been assessed an estimated $70 million to stop the spread of ACP, identify a cure, and find ACP and HLB before it finds the commercial citrus industry.   So are we winning? Do we need to reassess? How is our partnership with USDA affected?  Speakers include: Nick Hill (Chair of the Citrus Pest and Disease Prevention Program), Dr. Mary Palm (USDA), and Mike Sparks (President of Florida Citrus Mutual).

B - The California Biological Control Program for the Asian Citrus Psyllid (ACP)

When the Asian citrus psyllid was first detected in southern California in 2008, the immediate response was to conduct chemical treatments with the goal of eradicating the insect.  Because the psyllid was found in residential areas, repeated treatments were not sustainable.  The Citrus Research Board (CRB) in partnership with the University of California, USDA-Animal Plant Health Inspection Service (APHIS), and the California Department of Food and Agriculture (CDFA) developed an alternative program to manage the psyllid using the biological control agent, Tamarixia radiate, a parasitic wasp. This session provides an update on the status of the mass-rearing and release of this beneficial insect. Presenters are Ken Bloom (USDA-APHIS PPQ), Greg Simmons (USDA-APHIS PPQ), David Morgan (CDFA), and the moderator is Jim Gorden (CRB).


11:00-12:00PM - WORKSHOP SESSIONS C & D         

C - Offensive Water Regulation Requires Strong Offense by Industry

This workshop on water quality will spotlight two major components of water quality that impact every grower: REGULATION and THE SCIENCE BEHIND GOOD MANAGEMENT PRACTICES. Speakers will discuss how agricultural interests are engaged in the battle to achieve reasonable, responsible regulations that are protective of water quality and also sustain a viable agricultural industry. Speakers include: Tess Dunham, Attorney for Somach, Simmons & Dunn and Dr. Joel Kimmelshue, CPSS, Principal Agricultural Scientist with Land IQ.

D – Is There Hope for Resistance in Citrus to the Asian Citrus Psyllid and Huanglongbing?

Florida citrus breeders have been evaluating citrus and citrus relatives for possible resistance and/or tolerance traits to “outsmart” huanglongbing (HLB) and its vector, the Asian citrus psyllid (ACP).  Can they provide California citrus growers with any hope for the future? Are genetically modified trees the only answer?  Presenters are Fred Gmitter (University of Florida), Ed Stover (USDA-ARS), and the moderator is MaryLou Polek (CRB).


12:30-2:00PM - Luncheon Featuring Key Note Speaker Cathy Enrigh


In the fight against HLB, GMOs could very well be the answer to sustaining the U.S citrus industry.  Research is underway and preliminary reports suggest a GMO tree could be a viable solution to HLB. If this becomes the case, the citrus industry’s war against HLB will become a war against public perception to maintain consumer confidence in U.S. citrus products. 

At the Annual Citrus Showcase Luncheon Dr. Cathy Enright, Executive Vice President of the Biotechnology Industry Organization (BIO) will talk how her firm is dedicated to “opening the dialogue” about GMOs in food and modern agriculture.  Last summer BIO launched a new website designed to do exactly that. is not only a source for GMO information and facts, it is also a forum that allows the public to ask their questions and get answers from independent experts.  Site visitors can also leave their comments in order to keep the GMO discussion going.  Cathy will tell the audience about the success this campaign has already had, and what they hope to accomplish by being open and transparent about GMOs. We can expect a direct, tell-it-like-it-is presentation that will surely leave us thinking about the future of the citrus industry and how GMOs may fit into that. Tickets are required. (see form below)



E - Area Wide Treatment of ACP - A Boon or A Boondoggle (CE/CCA Credits Available)

University of California Entomologist and Director for the Lindcove Extension Center Dr. Beth Grafton-Cardwell will describe how an area wide program can be defined in our industry to minimize pest treatments and yet be effective in suppressing and maybe eradicating small populations of ACP.  Judy Zanninovich will discuss the grape industry’s efforts to control GWSS in this manner and what citrus producers need to be cognizant of in working with Pest & Disease Management Committee (PDMC) regional coordinators.  Katie Rowland from Nuffer, Smith, Tucker Public Relations will relate how the industry is sustaining a favorable response from home owners, local elected officials, and industry members. 

Can a volunteer treatment program be devised for our industry without treating ghosts, without creating resistance issue and with the cooperation of all producers?  This workshop will help make that determination.

F – Progress on Pre-Symptomatic Detection of Huanglongbing (HLB)

The Asian citrus psyllid can spread HLB (citrus greening disease) long before visual disease symptoms are apparent.  The Citrus Research Board has funded several projects to develop technologies to detect disease symptoms before they are expressed.  Significant progress has been made and researchers will provide an update on the methods they have developed and how these can be employed by the industry.  Presenters are Carolyn Slupsky (University of California, Davis), Cristina Davis (University of California, Davis), Wenbo Ma (University of California, Riverside) and moderator is Georgios Vidalakis (University of California, Riverside).


Thank you to our sponsors!

Showcase Sponsors

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